One of the main things you need to do as a business owner is to know your audience.
You going to need this especially if you do SEO or start leads / sales paid campaigns.
No matter how you call it, Audience Persona, Marketing Persona, Customer Avatar or Buyer Persona, you need to know WHO are you selling to.
You product or service can be the greatest, but if you try to sell it to the wrong audience, your campaigns (organic or paid) will fail.
To ensure that you are generating targeted leads, you’ll need to deliver your content and campaigns to the right people. The recommendation is to build 3-5 different buyers personas. Later you can use the 80%-20% rule to identify the 20% targeted audience that can generate 80% of your company’s revenue.