Search engine advertising allows you to reach your potential customer at the exact time that they are interested in your product or service.
SEM is based on the keywords. Advertisers choose keywords and offer bids. Ad content and their relevance to the keywords are factors that affect the placement in the search results. Ranking the relevance of your ad, keyword or landing page us measured in Quality Score.
SEM – Search Engine Marketing is the easiest way, in the shortest time, to convert money spent on advertising to income. As an advertiser, you’ll pay only for ads that were clicked on. The response of Online advertising is immediate, users interested in your service/product fills contact information, becoming leads, you then contact them to provide additional information and convert them to customers.
Why should you advertise online
Internet Marketing has brought with it an extraordinary opportunity for any business.
Digital advertising is the most effective way to create awareness for your brand, market your services/products to a targeted audience, and attract new customers.
You can use different advertising platforms like Google Ads, Facebook, and also content promotion using Outbrain and Tabula.
Digital marketing is a huge opportunity for any business. It gives you the ability to target real customers and focus your marketing efforts on customers with real potential, conversating customers. This will result in lower costs and better ROI (return on investment).
Bring your brand, product or service to where your customers are.
What is advertising with Google Ads
Google Ads advertising system allows you, the advertiser to attract potential customers through the advertising network. The ads are triggered by the search keyword and point to a website or landing page for each search query.
Google Ads works with PPC (Pay Per Click) method, meaning you only pay for the ads that were clicked on. The ads appear at the top and the bottom of the page, between the organic search results. Because of the popularity of Google Ads, the competition is high, hence the cost per click.
The ads on Google Ads platform will start working a few minutes after the advertiser upload them, in contrast to the longtime Organic exposure takes.
Google Ads provides a lot of information about the campaigns, ad groups, and ads so the advertiser can know which campaign converts better and spend the budget money only on the quality traffic.
Thinking of advertising online? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.
Advantages of paid online advertising
Paid online advertisement ensures that your business gets the maximum level of exposure on the search and/or display network.
Targeted advertising – Paid traffic allows you to control all of the campaign details. Including relevant keywords that will trigger the ads, landing pages, start and end dates, locations, budget etc.
Immediate results – Once a campaign is launched, you will see your site appearing at the top of the Google search results page as an ad. Your ads will be shown triggered by the relevant keywords. Of course, with that, you will immediately experience increased traffic rate on the site and leads.
Adjustment budget – Paid ads give complete control over the campaign budget. The amount of money can be determined in advance and divided between campaigns, allowing control of the targeted audience.
Flexibility – Paid ads platforms are flexible in all its components. Search terms can be changed or adjusted to suit your business goals and rechange when new goals are set. Campaigns can be tailored to your business needs at any given moment.
The Benefits of Advertising on Google Platform
Besides the fact that many companies invest millions of dollars every year in Google paid ads, Google’s advertising platform is a one-of-a-kind digital marketing channel that gives businesses big and small a great opportunity to reach new audiences and attract targeted customers. Google ads campaign can be particularly profitable, with high ROI (Return On Investment).
Speed of results – Google Ads platform will get any business immediate results, after the campaign is approved. This can benefit if you are looking for quick results. Reach your targeted audience to convert, and regain investment.
Endless options – Google Ads is extremely flexible advertising platform with various options. This flexibility allows us as marketers to control the following options:
- Keywords – trigger ads for exact or partial search terms
- Ads – Displaying ads in a variety of ways and determining what the ad will look like.
- Target Audience – the platform gives the ability to decide who will see ads based on location, language, age, times and other characteristics.
- Additional Google networks – Google Ads allows you to advertise on Gmail, YouTube and other media networks.
Advertise to your hot leads – Your potential costumers search on Google, everyday. Exposing them to your products/services via Google Ads platform can get you quality leads.
Remarketing – A very significant advantage of Google Ads is the ability to perform remarketing. Remarketing – marketing to customers who have already visited your website or landing page. This very targeted traffic that has already taken an interest and visited your site, has higher chances of conversion.
Target Your Clients
Search Engine Marketing Process
Set Campaign Goal
The first step in a Google advertising campaign is setting goals.
Usually, a paid campaign has two main common goals:
Lead generation – mostly good for service providers who want to reach their targeted audience, that is interested in the service they offer.
Sales – online store websites that are interested in selling products and generating immediate conversions.
In this step, we will also determine the success criteria.
Ultimately every campaign goal is to bring new customers, so the success index is simple at the basic level.
When starting a campaign, we will want to find out what is the cost of converting to a client. Meaning how many clicks did it take to get to a lead and how many leads convert into paying customers.
This rate will let us know if the campaign is profitable and if we can do any optimization.
Keyword research is probably the most necessary step in any Google Ads campaign. During the keyword research, we will look for the keywords that can best meet the needs and goals we have set for the campaign.
In any professional keyword research we will divide the keywords into three main categories, based on what we call Buyer Intention:
Searches with low purchase intent – where the searches were looking to gain knowledge (How to… What does… When does… )
Searches with medium purchase intent – all those more knowledgeable searches but not yet direct searches (Review of… Comparison of… Recommended…)
Searches with high purchase intent – when the searches are actually at the ready stage and have the highest chances of conversion
We will also consider that the higher the purchase intent is, the greater the competition for that keyword is. Hence, the higher the price per click.
We will use several advanced and professional tools to do in-depth keyword research. But your input will be very important. You are the only one who knows exactly what your clients are looking for on Google.
Landing Page Development
It is very important to build a converting landing page so that you do not waste money on your campaign.
Bringing quality traffic to a landing page that is not tailored for that traffic, will not convert. Also, from Google Ads’s perspective, it is expected that the landing page will fit the ads, keywords and campaign structure. So your landing page can contribute to a lower price per click.
There are many examples of landing pages and instructions on how to build landing pages, but the guiding principle is to create a page that is as simple as possible and equally clean and beautiful.
Whether you develop the landing pages with us or not, we will make sure it will have all the information needed to convert prior to starting a campaign.
Although you might be eager to start your paid campaign and attract new customers, it is very important to build a professional and quality landing page before starting the campaign.
The wording of the ad is one of the most important parameters that directly affect the percentage of clicks. The goal is to bring to the landing page visitors who can become clients, there is no benefit in low-quality traffic. So your ads need to do this division, make sure only the quality visitors click on them.
There is no winning formula that guarantees the highest CTR (click-through rate). However, there are a number of methods and rules that can significantly increase the chances of driving more quality traffic to your site.
The ads should reflect the landing page as well, so we will take the time writing them carefully.
Tracking Installation and Testing
The success of the campaign is drawn from the goals we have set in step one.
We will set up an analytics system that will let us see all the campaign conversions.
We will have to look at the leads and determine if they are meeting the goals we have set for that campaign.
There are several ways this can be done, by implementing a special tag, use of a plugin, and a number of other techniques.
We will test everything is working and that we can follow each conversion (completed form, call, email, chat etc.).
Once we know our goals, our landing page is ready, ads are done and analytics was tested, it’s time to set an initial budget framework.
It is very important to emphasize that it is not recommended to start advertising on Google with a very low budget. Below a certain amount, it will be difficult to examine the campaign simply because you will not get enough data from it.
A Google advertising campaign has a learning curve. At first, you’ll invest to get results and information about the behaviour of the potential clients. After several months, the campaign accumulating data and we will be able to target your audience much smarter.
After all this hard work, we launch the campaign. Success! Hmmm, Not so quick!
Many business owners expect to see leads the moment we launch a campaign. We might, but we still have a way to go before finding the advertising formula that works best for your business.
For you, it will be the right moment to decide how to answer each lead. How will you make sure the leads convert and become paying customers. For us, it will be to determine if the leads can be cheaper and in a larger amount.
Nevertheless, the launch of a campaign is an exciting moment.
Optimization in Google Ads campaigns means reducing costs and improving results.
Once we have understood how to analyze the campaign and follow it in professional parameters, it is important to draw conclusions and improve it.
With the ads campaign up and running, we will have enough information to know what works and what is wasting money.
We use professional tools to monitor the success rates of every action, but your input is the most important information.
There are countless advanced options to make campaign optimization, and we will discuss them all. After that, we will make all the necessary changes.
Analysis and Assessment
As we go on and optimize the campaign, we keep analyzing and assessing it too.
We will polish it to meet the goals we have set up. If needs, we will change the ads, keywords, land page or campaign structure.
Anyway, campaigns are like living identities, they need constant care.
Want to advertise on Google?
Contact us. Together we can bring new customers and improve your business revenue.
The importance of a converting Landing Page for a successful Google Ads Campaign
Google Ads campaigns are a huge investment, both in time and money-wise. As your main goal will be to get more qualified leads for your product or service and have a good ROI, it is very important to build a converting landing page.
Bringing quality traffic to a non-converted landing page can result in a huge waste of your campaign budget. Therefore, it is very important to build a professional and quality landing page before starting any campaign.
The importance of using a professional digital marketing agency
In order to enjoy all the benefits that SEM and especially Google Ads can give, you will probably have to use the services of a skilled and experienced professional in the digital marketing field.
Although Google Ads is considered an easy-to-use platform, an experienced, knowledgeable professional Google Ads Marketer Agency will have in-depth knowledge of the software. They will be able to translate your requirements and needs and make sure that the campaign meets all of these. They will cleverly allocate the budget you are willing to invest, increasing your ROI.
There is no doubt that choosing a professional PPC (Pay-Per-Click) manager is the first and significant step on the way to an effective and quality campaign.
Let us help you focus on your business. No automation. No lock-in contacts.
Our agency specialized in building and optimizing Google Ads campaigns since 2012. We will help you from the first step of setting the goals, through selecting keywords based on popular keyword analysis, developing a converting landing page and building an effective account tailored to your business requirements and needs.
We offer the whole package: strategy planning, consultation, development and execution. Contact us today.
Thinking of advertising online? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.
How much does it cost to advertise on Google Ads?
In Google Ads campaigns you pay according to PPC (Pay-Per-Click) model. The cost per click, CPC, is determined by the competition and also related to Ad Rank.
Your campaign ranking combines the ad quality, that is the relevance of the keyword, the ad’s CTR (Click Through Rate), the quality of the landing page and also the history of your ad account. The higher the quality, the less you pay per click.
The click price is an auction style where you and other advertisers compete through bids, on the same keywords.
Use our Budget Calculator to check how many leads/conversions will you generate from your paid campaigns.
SEM – Search Engine Marketing FAQs
The quickest way to waste money on SEM is not knowing what you are doing.
Professionally managed SEM – Search Engin Marketing campaigns will drive a targeted audience to your website and will yield quality leads. Google Ads system is huge and you will need to know a bit about it, to reach the right customers at the right time.
But think carefully about it, do you have the time, the professionalism and the experience to deal with this process? Google Ads system is very complex and your mistakes will cost money.
We believe you’d better focus on running your business and taking care of your clients more than just taking on another role of managing your company’s digital marketing.
You will need to choose the right agency that will give you a full, transparent and detailed explanation. This Agency needs to suit your business type and your budget.
Do a market search, contact a number of different agencies, get suggestions, and a list of recommendations. The more information you have, the more you will be able to make an informed decision.
Monthly management fees include ongoing maintenance of the campaign, which includes optimization, regular account checks and improvements. We specialize in managing paid advertising on Google.
Depending on what are the results you’re looking for.
Website traffic – you will see an immediate increase in the number of website entrances.
Growth in the number of leads – of coarse your visitors will not always leave details or call your business. We will have to learn the behaviour of the visitors and act dynamically in order to convince them to leave their information. This is a process that may take a while.
Improve in the lead price – If a campaign is already working well, it is impossible to make too sharp changes, otherwise, there may be damage that will cause an increase in the price of the lead. We will act responsibly and professionally, which can take a while.