Online advertising, also known as SEM (Search Engine Marketing), search engine advertising or PPC (Pay Per Click) allows you to get your message to relevant users and enable them to become familiar with the product or service.

Search engine advertising allows you to reach your potential customer at the exact time that they are interested in your product or service.

SEM is based on the keywords. Advertisers choose keywords and offer bids. Ad content and their relevance to the keywords are factors that affect the placement in the search results. Ranking the relevance of your ad, keyword or landing page us measured in Quality Score.

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SEM – Search Engine Marketing is the easiest way, in the shortest time, to convert money spent on advertising to income. As an advertiser, you’ll pay only for ads that were clicked on. The response of Online advertising is immediate, users interested in your service/product fills contact information, becoming leads, you then contact them to provide additional information and convert them to customers.

Why should you advertise online

Internet Marketing has brought with it an extraordinary opportunity for any business.
Digital advertising is the most effective way to create awareness for your brand, market your services/products to a targeted audience, and attract new customers.
You can use different advertising platforms like Google Ads, Facebook, and also content promotion using Outbrain and Tabula.

Digital marketing is a huge opportunity for any business. It gives you the ability to target real customers and focus your marketing efforts on customers with real potential, conversating customers. This will result in lower costs and better ROI (return on investment).

Bring your brand, product or service to where your customers are.

What is advertising with Google Ads

Google Ads advertising system allows you, the advertiser to attract potential customers through the advertising network. The ads are triggered by the search keyword and point to a website or landing page for each search query.

Google Ads works with PPC (Pay Per Click) method, meaning you only pay for the ads that were clicked on. The ads appear at the top and the bottom of the page, between the organic search results. Because of the popularity of Google Ads, the competition is high, hence the cost per click.

The ads on Google Ads platform will start working a few minutes after the advertiser upload them, in contrast to the longtime Organic exposure takes.

Google Ads provides a lot of information about the campaigns, ad groups, and ads so the advertiser can know which campaign converts better and spend the budget money only on the quality traffic.

Thinking of advertising online? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.

    Advantages of paid online advertising

    Paid online advertisement ensures that your business gets the maximum level of exposure on the search and/or display network.

      Targeted advertising – Paid traffic allows you to control all of the campaign details. Including relevant keywords that will trigger the ads, landing pages,  start and end dates, locations, budget etc.

      Immediate results – Once a campaign is launched,  you will see your site appearing at the top of the Google search results page as an ad. Your ads will be shown triggered by the relevant keywords. Of course, with that, you will immediately experience increased traffic rate on the site and leads.

      Adjustment budget – Paid ads give complete control over the campaign budget. The amount of money can be determined in advance and divided between campaigns, allowing control of the targeted audience.

      Flexibility – Paid ads platforms are flexible in all its components. Search terms can be changed or adjusted to suit your business goals and rechange when new goals are set. Campaigns can be tailored to your business needs at any given moment.

    The Benefits of Advertising on Google Platform

    Besides the fact that many companies invest millions of dollars every year in Google paid ads, Google’s advertising platform is a one-of-a-kind digital marketing channel that gives businesses big and small a great opportunity to reach new audiences and attract targeted customers. Google ads campaign can be particularly profitable, with high ROI (Return On Investment).

      Speed ​​of results – Google Ads platform will get any business immediate results, after the campaign is approved. This can benefit if you are looking for quick results. Reach your targeted audience to convert, and regain investment.

      Endless options – Google Ads is extremely flexible advertising platform with various options. This flexibility allows us as marketers to control the following options:

    • Keywords –  trigger ads for exact or partial search terms
    • Ads – Displaying ads in a variety of ways and determining what the ad will look like.
    • Target Audience – the platform gives the ability to decide who will see ads based on location, language, age, times and other characteristics.
    • Additional Google networks – Google Ads allows you to advertise on Gmail, YouTube and other media networks.

      Advertise to your hot leads – Your potential costumers search on Google, everyday. Exposing them to your products/services via Google Ads platform can get you quality leads.

      Remarketing – A very significant advantage of Google Ads is the ability to perform remarketing. Remarketing  – marketing to customers who have already visited your website or landing page. This very targeted traffic that has already taken an interest and visited your site, has higher chances of conversion.

    Ready to start?

    Fill up our CPC (Cost-Per-Click) Campaign Questionnaire

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    The importance of a converting Landing Page for a successful Google Ads Campaign

    Google Ads campaigns are a huge investment, both in time and money-wise. As your main goal will be to get more qualified leads for your product or service and have a good ROI, it is very important to build a converting landing page.

    Bringing quality traffic to a non-converted landing page can result in a huge waste of your campaign budget. Therefore, it is very important to build a professional and quality landing page before starting any campaign.

    The importance of using a professional digital marketing agency

    In order to enjoy all the benefits that SEM and especially Google Ads can give, you will probably have to use the services of a skilled and experienced professional in the digital marketing field.

    Although Google Ads is considered an easy-to-use platform, an experienced, knowledgeable professional Google Ads Marketer Agency will have in-depth knowledge of the software. They will be able to translate your requirements and needs and make sure that the campaign meets all of these. They will cleverly allocate the budget you are willing to invest, increasing your ROI.

    There is no doubt that choosing a professional PPC (Pay-Per-Click) manager is the first and significant step on the way to an effective and quality campaign.

    Let us help you focus on your business. No automation. No lock-in contacts.

    Our agency specialized in building and optimizing Google Ads campaigns since 2012. We will help you from the first step of setting the goals, through selecting keywords based on popular keyword analysis, developing a converting landing page and building an effective account tailored to your business requirements and needs.

    We offer the whole package: strategy planning, consultation, development and execution. Contact us today.

    We are a certified Google partner

    While we are a certified Google partner, our SEO services are not verified or endorsed by Google.

    Thinking of advertising online? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.

      How much does it cost to advertise on Google Ads?

      In Google Ads campaigns you pay according to PPC (Pay-Per-Click) model. The cost per click, CPC, is determined by the competition and also related to Ad Rank.

      Your campaign ranking combines the ad quality, that is the relevance of the keyword, the ad’s CTR (Click Through Rate), the quality of the landing page and also the history of your ad account. The higher the quality, the less you pay per click.

      The click price is an auction style where you and other advertisers compete through bids, on the same keywords.

      Use our Budget Calculator to check how many leads/conversions will you generate from your paid campaigns.

      SEM – Search Engine Marketing FAQs

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      A quality Google Ads campaign, will increase the number of leads, bring new customers and improve your business revenue.

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