In the want step, we want to keep the client with us, but not sell yet.
This step is for clients that have been in the funnel for a while. They have already been aware of the product/service and us. They have already shown an interest (like joined our Facebook group, downloaded free PDF etc).
In this step, give the client a lot of info on the product/service. Explain how to buy, options of buying etc. The main purpose is to make the client contact us (via mail, phone, messenger, lead form etc).
Once you received a contact, we reply immediately.
35%–50% of sales belong to those who respond first.
Us the “5 Minute Rule”: contacting leads within five minutes of their entry into the marketing system.
It’s a tricky stage, but try not to sell. In this step, the client either wants to stay or will leave forever.
The information we will give the client in the want step:
- Extensive information on the product (size, options, colour, material, packages of services etc.)
- Information on shipping, cancellation policy or return policy
- Prices and paying options
Ad Example for Interest Step