Millions of users post share and like content every day with a click, making Social Media Marketing available for every business.
Offering your product or service to a precise quality audience (and their friends) makes this a powerful marketing tool.
There are many Social Media networks, and you should carefully choose which platforms to be in as not every social network is suitable for every business.
Your customers and clients are using social media every day.
Your business should be using it as a tool to engage and connect with your targeted audience. Social Media Marketing can be used for every step of the Marketing Funnel (brand awareness, interest, want, purchase), regardless of your industry.
Using social media as a marketing tool
Using social media as part of your Digital Marketing strategy is one of the most developing fields in the last decade.
Building a strategy for the proper use of the social network can be powerful and profitable for your business.
If you have zero social media presence it can be interpreted by your clients almost as if you do not exist.
Almost all social networks are suitable for marketing big businesses and small alike.
To achieve your business goals you will require skills and in-depth knowledge of the social media platforms.
Bring your brand, product or service to the social media platform where your customers are.
What can social media do for your business
Using Social Media in your marketing strategy professionally and effectively can help you reach your business goals.
Social Media Marketing can help you build awareness and loyalty for your brand, reach the relevant target audience, Increase sales volume, build a community, Strengthen SEO and even spy on your competitors.
Social Media organic and paid traffic
Most Social Media networks marketing can be divided into two: Organic and paid.
Organic means reaching the audience without paying for clicks or impressions. The main goal is to become an authority in the industry or an influencer. Organic marketing characterized by long-run results but very often uses a lot of time and resources, with little results.
Paid means paying per click or per impressions using sponsored ads. The main aim is to reach the business targeted audience that can convert quickly. This comes with the need to use a monthly budget and pay an agency to help reach campaign goals.
Thinking of using Facebook/Instagram in your marketing strategy? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.
Advantages of advertising on Facebook/Instagram
Paid advertising on Facebook/Instagram is very effective due to the fact that you can reach your potential target audience that can purchase your product/service. The ability to control the ads and who’s exposed to them is one of Facebook’s big advantages.
Audiences – Facebook advertising platforms allow you to focus on targeting a specific audience based on demographic segmentation or specific interests. The ability to use different audiences according to the preferences of the users can make a huge difference in reaching marketing goals.
Range of advertising options – Facebook advertising platform has a variety of campaign purposes. You can advertise to reach traffic for your website, get more likes for your page, receive leads or even sell a product.
Cheaper traffic – Facebook pay traffic is considered cheap. The ability to reach good results with a low budget makes it a great marketing tool for small businesses.
Easy to use – Most ads platforms are complicated to use. Facebook’s ads systems make it easy for anyone to build a campaign using convenient step-by-step instructions.
Facebook’s targeted audiences for advertising
Facebook’s main advertising power lies in its ability to target audiences.
Facebook collects every possible piece of information about its users and analyzes it. It then predicts behaviours and personal preferences.
This information is a huge potential advantage while we seek new clients and overcome competitors.
Core Audience – This is a targeted audience that is defined by criteria such as age, location, interest, behaviours, etc. We can use this to target broad or precise audiences.
Custom Audience – This type of audience is mostly based on people who already visited your website and/or targeted a specific event on your website (click, contact, lead, etc).
Lookalikes – Just like it sounds, targeting similar people to an already existing audience. This is a huge advertising potential as you are exposing your business ads to people who behave like your current customers, using all of Facebook’s information on people.
A professional and skilled Digital Marketing agency will be able to analyze and use this information in your business marketing strategy.
Target Your Clients
Search Engine Marketing Process
Set Campaign Goal/Objectives
The first step in any advertising campaign is setting goals.
These goals will help us determine Facebook campaign objectives.
Facebook campaigns have many objectives but we can combine them into three main objectives:
Awareness – Increase awareness of your brand. Reaching people who doest know about your products/services and are likely to want to know more about it.
Consideration – Reaching people who might become leads. People who are interested in your brand and p[roduct/service, and need to know more about it.
Conversion – Reaching people who are likely to buy from you, on your website.
Just like with SEM, in this step, we will also determine the success criteria. We will determine what is considered a successful campaign and at what rate.
Set Targeted Audience
Building the targeted audience is the most necessary step in any Facebook campaign. During the audience building, we will look at your audience persona, and decide which can best meet the needs and goals we have set for the campaign.
Most likely we will try to build the audience by your business marketing funnel. We will identify your Core Audience (a targeted audience by criteria: age, location, interest, etc). We will build a Custom Audience (based on your website visitors) and we will build Lookalikes Audiences.
Your input will be very important as you know your business audience best.
The ads on Facebook consist of image/video and text.
The wording of the ad, the ads creative is one of the most important parameters that directly affect CTR (click-through rate).
The ads should reflect your business goal and message, so we will take the time to write them carefully. We might even suggest using a graphic designer.
Set Metrics to Measure Success
The success of the campaign is drawn from the goals we have set in step one.
We will set up a Facebook pixel and analytics system that will let us see all the campaign conversions.
We will test everything is working and that we can follow each conversion (completed form, call, email, chat etc.).
Once we know our goals, our pixel and audiences are ready, ads are done and analytics was tested, it’s time to set an initial budget framework.
One of the advantages of advertising on Facebook is the ability to work with a low budget. Of course, below a certain amount, it will be difficult to examine the campaign simply because you will not get enough data from it. We will suggest a budget, based on your industry and our experience.
Just like any system, the Facebook advertising campaign has a learning curve. Although we might see immediate results, we will have to let the campaign data accumulate so we will be able to target your audience much smarter.
After all this hard work, we launch the campaign. Success! Hmmm, Not so quick!
Many business owners expect to see leads the moment we launch a campaign. We might, but we still have a way to go before finding the advertising formula that works best for your business.
For you, it will be the right moment to decide how to answer each lead. How will you make sure the leads convert and become paying customers. For us, it will be to determine if the leads can be cheaper and in a larger amount.
Nevertheless, the launch of a campaign is an exciting moment.
Optimization in Facebook advertising can mean reducing costs and improving results.
Once we have understood how to analyze the campaign and follow it in professional parameters, it is important to draw conclusions and improve it.
With the ads campaign up and running, we will have enough information to know what works and what is wasting money.
We use professional tools to monitor the success rates of every action, but your input is the most important information.
Analysis and Assessment
As we go on and optimize the campaign, we keep analyzing and assessing it too.
We will polish it to meet the goals we have set up. If needs, we will change the ads, audience, land page or campaign objective.
Anyway, campaigns are like living identities, they need constant care.
Want to advertise on Fascebook?
Contact us. Together we can bring new customers and improve your business revenue.
Facebook ad campaigns Vs. Google ad Campaign
Google and Facebook Ads campaigns hold most of the online advertising market.
The main difference is that Google Ads acts on active search, meaning user intention and Facebook concentrates on drawing conclusions about user character and behaviour.
This means that most likely your Google Ads campaigns will reach warmer audiences (marketing funnel wise).
Also, Adding paid ads to your marketing strategy comes with a monthly budget spend. Small to medium businesses with a lower budget can find Facebook advertising cheaper.
So which one is better for paid campaigns, Google or Facebook?
Depending on your business needs, monthly budget and the campaign’s goals.
We strongly suggest seeking professional advice from a Digital Marketing Agency.
Of course, the winning situation will be to use both advertising channels at the same time. Both systems have remarketing (or retargeting) options that can support each other advertisement campaigns and, fulfill your business marketing strategy.
The importance of using a professional digital marketing agency
Just like with SEM, Facebook paid ads system can benefit the use of a skilled and experienced professional in the digital marketing field.
Although Facebook has step-by-step manuals and is easy to use, an experienced, knowledgeable professional Digital Marketer Agency will have in-depth knowledge of the system and audience building. They will be able to translate your requirements and needs and make sure that the campaign meets all of these. They will cleverly allocate the budget you are willing to invest, increasing your ROI.
There is no doubt that choosing a professional PPC (Pay-Per-Click) manager is the first and significant step on the way to an effective and quality campaign.
Let us help you focus on your business. No automation. No lock-in contacts.
Our agency specialized in building and optimizing Facebook campaigns since 2012. We will help you from the first step of setting the goals, through selecting and defining the audiences, ad creatives and building an effective strategy tailored to your business requirements and needs.
We offer the whole package: strategy planning, consultation, development and execution. Contact us today.
Thinking of advertising on Facebook? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.
How much does it cost to advertise on Facebook?
In most Facebook campaigns you pay according to a PPC (Pay-Per-Click) model based on impressions. The cost per click is determined by auction, meaning your competition is also related.
Of course, each Facebook campaign objective will have different costs but a good ad creative that will drive high CTR (Click Through Rate), will help you pay less.
Use our Budget Calculator to check how many leads/conversions will you generate from your paid campaigns.
SMM – Social Media Marketing FAQs
A business Facebook page is the easiest and cheapest way to connect between your clients and your branding.
The most important thing to remember is that your posts should convey your business messages.
Your business Facebook page should be managed professionally and fluently, including any images or graphics.
Try focusing on your products/services, give value, write the content according to the marketing funnel, be authentic, be creative, honesty and above all know your customers.
You probably already know that the post you are publishing on your business page is not reaching all the people who liked the page. In fact, the organic percentage reach is 10% or less. In pages with hundred of thousand followers, it can be way less, 1-2%.
So should you even post?
Yes. A Facebook business page is a free property online. In a lot of cases and industries if you are not there it’s like you don’t exist.
There are many ways to fight this percentage. Mostly with good, engaging content.
As much as this is a question of balances and it is related to the nature of the business, the straight answer is three times a week.
The truth is that only a small percentage of your fans see your posts. A post that is promoted via paid campaign will not receive significant exposure.
Since the goal in Facebook marketing is to stay in the public consciousness, one post a week will not do so (unless it is promoted on a high budget).
You can see Facebook campaign results in real-time, so its impact will be felt immediately. However, because each campaign has its own goals, it is not advisable to modify a campaign based on one parameter.
Facebook has a convenient ad management system, which allows daily tracking of the results of your campaigns.
If you are working with a digital marketing agency, they will probably check the campaign a few times a day and make sure it is working optimally. The agency will know if any change is needed (replace images, content, change the wording, CTA (Call-to-Action), change audience, increase in budget etc.). When the campaign is well run, the results will reflect it.
Any Digital Marketing move you make impacts your website and your business.
Facebook ads will expose your business to thousands. If you publish posts that will lead to your website, the number of visitors will increase significantly. This will probably case to increase in the number of leads. In the end, it will increase your business revenue.