The main effective Social Media networks are Facebook and Instagram, Twitter, YouTube and LinkedIn.
Marketing on Facebook
Facebook Marketing is one of the most important marketing channels online. It is the largest Social Media network has several advantages as you can increase your website exposure, generate new leads and customers while maintaining the connection with your loyal clients.
Your customers and potential customers are on Facebook but also your competitors making Social Media Marketing essential part of every business marketing strategy.
Ways to market on Facebook
Facebook offers many ways to market a brand, product service or community. Your business can manage business page, group or application. Posting regularly on the page will boost its organic (not paid) exposure.
Facebook ads differ in their positions: mobile, newsfeed or right column. Facebook campaigns will have different goals: page likes campaign, website exposure, product sale etc.
Facebook targeting options can include geographic targeting, age, marital status, employment, education, interest and even friends.
Facebook tend to update often their advertising products making these options both powerful and confusing. Therefore, it is recommended to use Internet Marketing company that specialized in Online advertising and is updated in all Facebook’s latest trends and innovations.
Facebook advertising gives businesses the opportunity to re-market to existing customers.
Facebook remarketing allows you to market content and special offers directly to your customers and clients by uploading list of contacts.
Advertising to audience that has already been o your website or bought your products will allow you to reach focused and targeted customers with a small budget. This will increase your traffic, get you targeted leads and help you convert them to revenue.