Advertising on Social Media, also known as SMM (Social Media Marketing), is one of the strongest Digital Marketing tools. SMM allows you to target each step of your Marketing Funnel audience, based on parameters like age, gender, area of residence, interests and so on.

Millions of users post share and like content every day with a click, making Social Media Marketing available for every business.
Offering your product or service to a precise quality audience (and their friends) makes this a powerful marketing tool.

There are many Social Media networks, and you should carefully choose which platforms to be in as not every social network is suitable for every business.





Your customers and clients are using social media every day.
Your business should be using it as a tool to engage and connect with your targeted audience. Social Media Marketing can be used for every step of the Marketing Funnel (brand awareness, interest, want, purchase), regardless of your industry.

Using social media as a marketing tool

Using social media as part of your Digital Marketing strategy is one of the most developing fields in the last decade.
Building a strategy for the proper use of the social network can be powerful and profitable for your business.
If you have zero social media presence it can be interpreted by your clients almost as if you do not exist.
Almost all social networks are suitable for marketing big businesses and small alike.
To achieve your business goals you will require skills and in-depth knowledge of the social media platforms.

Bring your brand, product or service to the social media platform where your customers are.

What can social media do for your business

Using Social Media in your marketing strategy professionally and effectively can help you reach your business goals.

Social Media Marketing can help you build awareness and loyalty for your brand, reach the relevant target audience, Increase sales volume, build a community, Strengthen SEO and even spy on your competitors.

Social Media organic and paid traffic

Most Social Media networks marketing can be divided into two: Organic and paid.

Organic means reaching the audience without paying for clicks or impressions. The main goal is to become an authority in the industry or an influencer. Organic marketing characterized by long-run results but very often uses a lot of time and resources, with little results.

Paid means paying per click or per impressions using sponsored ads. The main aim is to reach the business targeted audience that can convert quickly. This comes with the need to use a monthly budget and pay an agency to help reach campaign goals.

Thinking of using Social Media in your marketing strategy? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.

    Advantages of advertising on Social Media

    Paid advertising on Social Media is very effective due to the fact that you can reach your potential target audience that can purchase your product/service.  The ability to control the ads and who’s exposed to them is one of Social Media’s big advantages.

      Audiences – Social Media advertising platforms allow you to focus on targeting a specific audience based on demographic segmentation or specific interests. The ability to use different audiences according to the preferences of the users can make a huge difference in reaching marketing goals.

      Range of advertising options – Social Media advertising platform has a variety of campaign purposes. You can advertise to reach traffic for your website, get more likes for your page, receive leads or even sell a product.

      Cheaper traffic – Social Media pay traffic is considered cheap. The ability to reach good results with a low budget makes it a great marketing tool for small businesses.

      Easy to use – Most ads platforms are complicated to use. Social Media’s ads systems make it easy for anyone to build a campaign using convenient step-by-step instructions.

    Social Media’s targeted audiences for advertising

    Social Media’s main advertising power lies in its ability to target audiences.
    Social Media platforms collects every possible piece of information about its users and analyzes it. It then predicts behaviours and personal preferences.

    This information is a huge potential advantage while we seek new clients and overcome competitors.

      Core Audience – This is a targeted audience that is defined by criteria such as age, location, interest, behaviours, etc. We can use this to target broad or precise audiences.

      Custom Audience – This type of audience is mostly based on people who already visited your website and/or targeted a specific event on your website (click, contact, lead, etc).

      Lookalikes – Just like it sounds, targeting similar people to an already existing audience. This is a huge advertising potential as you are exposing your business ads to people who behave like your current customers, using all of Social Media’s information on people.

    A professional and skilled Digital Marketing agency will be able to analyze and use this information in your business marketing strategy.

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    Social Media ad campaigns Vs. Google ad Campaign

    Google and Social Media Ads campaigns hold most of the online advertising market.

    The main difference is that Google Ads acts on active search, meaning user intention and Social Media concentrates on drawing conclusions about user character and behaviour.
    This means that most likely your Google Ads campaigns will reach warmer audiences (marketing funnel wise).

    Also, Adding paid ads to your marketing strategy comes with a monthly budget spend. Small to medium businesses with a lower budget can find Social Media advertising cheaper.

    So which one is better for paid campaigns, Google or Social Media? 

    Depending on your business needs, monthly budget and the campaign’s goals.
    We strongly suggest seeking professional advice from a Digital Marketing Agency.

    Of course, the winning situation will be to use both advertising channels at the same time. Both systems have remarketing (or retargeting) options that can support each other advertisement campaigns and, fulfill your business marketing strategy.

    The importance of using a professional digital marketing agency

    Just like with SEM, Social Media paid ads system can benefit the use of a skilled and experienced professional in the digital marketing field.

    Although Social Media has step-by-step manuals and is easy to use, an experienced, knowledgeable professional Digital Marketer Agency will have in-depth knowledge of the system and audience building. They will be able to translate your requirements and needs and make sure that the campaign meets all of these. They will cleverly allocate the budget you are willing to invest, increasing your ROI.

    There is no doubt that choosing a professional PPC (Pay-Per-Click) manager is the first and significant step on the way to an effective and quality campaign.

    Let us help you focus on your business. No automation. No lock-in contacts.

    Our agency specialized in building and optimizing Social Media campaigns since 2012. We will help you from the first step of setting the goals, through selecting and defining the audiences, ad creatives and building an effective strategy tailored to your business requirements and needs.

    We offer the whole package: strategy planning, consultation, development and execution. Contact us today.

    Thinking of advertising on Social Media? You have come to the right place! Complete this short form, and we will get back to you with quality consultation, at no cost.

      How much does it cost to advertise on Social Media?

      In most Social Media campaigns you pay according to a PPC (Pay-Per-Click) model based on impressions. The cost per click is determined by auction, meaning your competition is also related.

      Of course, each Social Media campaign objective will have different costs but a good ad creative that will drive high CTR (Click Through Rate), will help you pay less.

      Use our Budget Calculator to check how many leads/conversions will you generate from your paid campaigns.

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      SMM – Social Media Marketing FAQs

      A business Social Media page is the easiest and cheapest way to connect between your clients and your branding.
      The most important thing to remember is that your posts should convey your business messages.

      Your business Social Media pages should be managed professionally and fluently, including any images or graphics.

      Try focusing on your products/services, give value, write the content according to the marketing funnel, be authentic, be creative, honesty and above all know your customers.

      You probably already know that the post you are publishing on your business page is not reaching all the people who liked the page. In fact, the organic percentage reach is 10%  or less. In pages with hundred of thousand followers, it can be way less, 1-2%.

      So should you even post?

      Yes. A Social Media business page is a free property online. In a lot of cases and industries if you are not there it’s like you don’t exist.

      There are many ways to fight this percentage. Mostly with good, engaging content.

      As much as this is a question of balances and it is related to the nature of the business, the straight answer is three times a week.

      The truth is that only a small percentage of your fans see your posts. A post that is promoted via paid campaign will not receive significant exposure.
      Since the goal in Social Media marketing is to stay in the public consciousness, one post a week will not do so (unless it is promoted on a high budget).

      You can see Social Media campaign results in real-time, so its impact will be felt immediately. However, because each campaign has its own goals, it is not advisable to modify a campaign based on one parameter.

      Social Media platforms has a convenient ad management system, which allows daily tracking of the results of your campaigns.

      If you are working with a digital marketing agency, they will probably check the campaign a few times a day and make sure it is working optimally. The agency will know if any change is needed (replace images, content, change the wording, CTA (Call-to-Action), change audience, increase in budget etc.). When the campaign is well run, the results will reflect it.


      Any Digital Marketing move you make impacts your website and your business.

      Social Media ads will expose your business to thousands. If you publish posts that will lead to your website, the number of visitors will increase significantly. This will probably case to increase in the number of leads. In the end, it will increase your business revenue.

      Need SMM – Social Media Marketing Services?

      A quality Social Media organic or paid campaign, will increase the number of leads, bring new customers and improve your business revenue.

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